Press Release
Optimon.io starts operating in Brazil, one of the most vocal geographies on the Internet
The exciting Israeli AdTech Startup aims increasing its global growth with Brazil, the Digital Giant
Beersheba, Israel. With more than 50 billion monthly impressions already under management in their software, Optimon.io, the popular tool for professional publishers, now continues its global presence with the recent announcement.
As we get ever more used to create and consume information in digital form, so do the advertisers. Digital advertising revenues now rival, and in many countries surpass the value invested in traditional media. Naturally, publishers are eyeing ways to create yield from their Ad spaces and insertions. Entire teams are devoted to understanding how viewer traffic and revenue from Ad exchanges sum up, always trying to keep the interest of viewers whilst increasing Ad revenue yields. It is a complex task, part science and part art.
To get a clear insight of the data, or even get actionable suggestions on how to raise revenue floors and increase yield, publishers turn to Optimon.io. With instant one-click integration and no coding required, companies start making more of their content and time investment of their Ad Operations teams. A lot more! Some projects reached 740% revenue increase.
“We relieve Ad Ops Teams from the hard, tedious, non-value ad work. They get rid of spreadsheets and focus on increasing revenue”. Amit Aisikowitz | CTO, Optimon.
“Optimon’s team has made the unexpected. They made us believe in miracles. After doubling our ad revenue once, and then once again, and keep on improving – we started to believe that nothing is impossible, and all it takes is some pros with extra drive and professional data analysis tools like the Optimon platform.” Gidon Uzan | Deputy CEO, Maariv Group.
Florianopolis, Santa Catarina. Brazil. Well known for its huge natural resources, soccer and carnival, Brazil is less known as a popular Foreign Direct Investments (FDI). Perhaps unappreciated by many foreigners is the fact that Brazil is a heavy user of mobile apps, especially social apps, where ranks #2 or #3 in world’s most popular ones. Brazilians spend more than 9 hours per day connected to the Internet, among the highest rates in the world.
That Digital disruption does not stop on social media. It also propels e-commerce, the digital publishing media, and advertisers. That did not go unnoticed by Optimon.io – they hired usbrax.com, a services firm dedicated to corporate development, sales and marketing in their entry into the Brazilian market.
“I am happy to join Optimon.io in their expansion plans. They are bright, lean, fast. They know their kraft just as much the most demanding Ad Operations teams, publishers’ executive teams want it!” Rodrigo Xavier | CEO, usbrax.
The solution is available for Brazilian Publishers since October 20, 2021. For customers who want to try the solution, there is a free trial with remote technical support and local customer service. To start please visit https://optimon.io/otimizacao-de-receitas-de-anuncios-facil-e-rapido.